Episode Summary:

In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.

What I Chatted About:

• Course updates, pricing transparency, and early-adopter rate context
• How to think about SEO timelines and what “results” actually means
• Baseline expectations: plan for 3 to 6 months before you see movement
• Brick and mortar timeline: commonly 2 to 4 months when implementation is tight
• Online business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scope
• Why local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank first
• The compounding effect of SEO and why momentum accelerates over time
• Learning vs doing inside SEO School and how that shifts the timeline
• The new “just tell me what to do” track and the course workbook to speed implementation
• Monthly SEO workflow for sustainability once the system is in place

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

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