The Business of Art Podcast

Episode 14 - Lindsey Kustusch Interview


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https://linktr.ee/businessof_art


Lindsey's Links

https://www.lindseykustusch.com/

https://www.instagram.com/lkustusch

https://www.facebook.com/lindsey.kustusch


Summary

Lindsay Kustusch, a professional fine artist, shares her journey in the art world. She started as a child who loved drawing and coloring, and eventually pursued art school in Chicago and San Francisco. After exploring different subjects and styles, she found her passion in cityscape and animal paintings. Lindsay also discusses the significance of plein air painting and the challenges and rewards it brings. She talks about the mental aspects of being an artist and the barriers she had to overcome. Lindsay also explains the inspiration behind her butterfly paintings and the process of creating them. Lindsey Kustusch discusses her artistic process, including experimenting with different tools and techniques, and the importance of using a mirror to gain a fresh perspective on her artwork. She also shares her approach to social media and the benefits of having a newsletter to connect with collectors. Lindsey emphasizes the need for time management and finding a balance between painting, promoting, and other tasks. She also provides insights into maintaining good gallery relationships and ine importance or researcning ganenes belore approaching tem. in this conversation, Lindsey kustusch shares her insights on working with galleries and pricing artwork. She emphasizes the importance of finding the right gallery that aligns with your style and goals, considering factors such as location, the artists they represent, and their collector base. Lindsey also highlights the value of having a physical space to showcase your art and the benefits of galleries in promoting and selling your work. When it comes to pricing, she suggests considering complexity, size, and the value of your name as an artist. Lindsey encourages artists to have confidence, paint consistently, and focus on quantity to gain experience and grow their careers.


Takeaways

  • Lindsay Kustusch's journey as a professional fine artist started from a young age and led her to pursue art school in Chicago and San Francisco.
  • She found her passion in cityscape and animal paintings, specializing in plein air painting.
  • Lindsay discusses the mental aspects of being an artist and the barriers she had to overcome

    • She explains the inspiration behind her butterfly paintings and the process of creating them. Experimenting

    with different tools and fechniques can lead to new artistic discoveries

    • Using a mirror can provide a fresh perspective on artwork and help with objectivity.
    • Having a newsletter is an effective way to connect with collectors and promote artwork.
    • Time management and finding a balance between painting and other tasks is crucial for success.
    • Researching galleries before approaching them can help ensure a good fit and understanding of their art focus
    • Finding the right gallery is crucial for artists, considering factors such as location, the artists they represent,
      and their collector base.
    • Having a physical space to showcase your art is valuable for promoting and selling your work.
    • Consider complexity, size, and the value of your name when pricing your artwork
    • Confidence, consistency, and quantity are key to growing as an artist and building a successful career.
    • Keywords

      Lindsay Kustusch, professional artist, art journey, cityscape painting, animal painting. plein air painting, mental aspects of being an artist, butterfly paintings, artistic process, techniques, social media, newsletter, collectors, time management, balance, gallery relationships, research, art galleries, pricing artwork, finding the right gallery, promoting artwork, selling artwork, art collectors, art pricing strategies, painting consistently, quantity

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