Episode Summary:

SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and why this cohort will feel extra intimate.

What I Chatted About:

• SEO School is open now through Friday; price is $1,697 or 3 payments of $595, with 6 months of support.
• Structure: ~3.5 months of new content, monthly 2-hour Q&A calls, and community access throughout.
• Why I rebuilt the course: make it easier to search, simpler to implement, and hard to fail.
• The 108-page Course Companion: practice exercises, homework, and implementation you can print or fill digitally.
• New “Fast Track”: the “what buttons to push” path if you want to implement first and learn the why as you go.
• My transparency promise: no bro marketing, no bait-and-switch, no red tape—this is the exact method I use with clients.
• Why early SEO wins: being first (or the one doing the most consistent work) makes ranking 1–3 far easier.
• What I’d set up from scratch: website + Instagram (for social proof) + SEO from day one—especially for brick-and-mortar.
• How Q&As work now: you don’t have to attend to get the core lessons; calls add extra nuance, live feedback, and screen-shares.
• Community support: ask questions between calls; I often drop Loom walkthroughs on your blogs and site updates.
• Affiliates: use your favorite creator’s link if they’re sharing—yes, they get a kickback and I appreciate the support.

Links I Mention in This Episode:

• JOIN SEO SCHOOL!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
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*affiliate link (of course)