Episode Summary

I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test.

Topics I Talk About in This Episode

• Upcoming travel and excitement about connecting with Emma Jack and Sarah Eby in person
• Shutting down my calendar through the end of the year to protect my free time and reset (and so much gratitude for my clients and being able to take intentional time off)
• The new SEO School curriculum officially launched
• Taylor Swift’s newest album passes my “assault bike test”
• Why I ran ads for an SEO program even though SEO is organic
• The two reasons I felt confident doing it; Eight rounds of proven organic conversions, paid ads to extend reach to new, aligned audiences
• The protocol I teach and follow myself: organic proof first, then layer paid traffic
• Risks and mindset with ads: inviting new audiences while staying values-aligned
• How I evaluated the goal of ads: impact and education over virality or quick cash
• Instagram reality check: why I don’t chase reels or trends, and how ads help me reach new people

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)