Marketing Strategies for Therapy Practices with Joshua Brummel

In this episode of 'Therapy for Your Money,' host Julie Herres dives into the intricacies of marketing with Joshua Brummel, the founder of Therapy Flow. They explore how therapy practice owners can optimize their marketing spend, categorizing it into infrastructure and ongoing activities. Joshua shares crucial metrics such as cost per lead and client acquisition cost, emphasizing the impact of these on overall profitability. They also discuss the importance of setting a marketing budget per clinician and the effectiveness of non-traditional marketing avenues like email campaigns, networking, and social media. This episode is packed with actionable tips for both maintaining and expanding a therapy practice.

Show Highlights

00:00 Introduction to Therapy for Your Money

00:51 Meet Joshua Brummel: Marketing Expert

01:54 Understanding Marketing Categories

03:23 Determining Your Marketing Budget

04:36 Key Marketing Metrics: Cost Per Lead and Client Acquisition

06:57 Marketing Strategies for Private Practices

11:20 Optimizing Marketing Spend Per Clinician

23:24 Non-Traditional Marketing Investments

25:51 Conclusion and Contact Information

Links and Resources

Therapy Flow: https://mytherapyflow.com/

Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup

GreenOak Accounting - www.GreenOakAccounting.com

Therapy For Your Money Podcast - www.TherapyForYourMoney.com

Profit First for Therapists - www.ProfitFirstForTherapists.com

Profit First Academy - www.ProfitFirstForTherapists.com/Academy 

Podcast Production and Show Notes by Course Creation Studio

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