Episode Summary

In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute.

From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions.

Topics I Talk About

• Acknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about them
• The emotional toll of consuming real-world violence online and why we are not built to witness this much, this often
• Why sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking up
• New monthly website audit offerings and what each option is designed to support
• Why I am building an ads offering specifically for brick-and-mortar businesses only
• Drawing a clear boundary around not teaching ads for online-only businesses
• Announcing that this is the final sponsored episode with Jane
• A tough-love truth about SEO, ads, and marketing strategies only working if your website is solid
• Why ads and SEO amplify whatever experience already exists on your website
• How poor navigation, unclear messaging, and weak structure quietly cost you leads
• Why I can teach strategy but not website design, and why that distinction matters
• The reality that growth often forces a website redesign, whether you want it or not
• Why website structure is foundational for long-term SEO success
• Reframing website investment as a natural part of business growth.

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]
3. Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE]

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram