The Profit Lifestyle for Fitness Entrepreneurs

Episode 163 - Town Hall: Paid Ads & Lead Gen in 2025


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Have you ever struggled with getting a solid cost per lead (CPL) or been frustrated by the endless stream of no-shows for your booked consults and appointments? Maybe you’ve thrown in the towel on paid ads altogether, convinced they just don’t work anymore. If lead flow keeps you up at night, you’re not alone.

In this episode,  we’re diving deep into the paid ad strategies that are working right now. Whether you’re a gym owner trying to navigate the ever-changing ad game or someone who’s been burned by false promises from “gurus,” this episode is here to cut through the noise.

Hear firsthand from a multi-location gym owner who’s seen radically different results in markets just miles apart. Discover why all markets aren’t the same, why your strategy needs to be tailored, and what ad structures and copy are delivering real ROI in 2025.

This conversation is for gym owners only—no agencies, no media buyers—so we can keep things real and focus on what matters most to your business.

What You Will Learn:
  1. Why “one-size-fits-all” ad strategies don’t work and how to customize your approach for your market.
  2. The truth behind those “100 leads or no cost” promises—and why they’re not the solution.
  3. Winning ad formulas, structures, and copy strategies to boost your lead flow.
  4. How paid ads can simplify your business and cut down on your stress.

When you are ready… Here are 3 ways we can help you:


1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


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The Profit Lifestyle for Fitness EntrepreneursBy Scott Carpenter

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