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Episode 17 - Susan Potje Interview
https://thebusinessof-art.teachable.com/p/the-business-of-art
Susan’s Links
https://celebrateart.com
https://www.facebook.com/CelebrationOfFineArt/
http://instagram.com/celebrationoffineart
https://www.youtube.com/user/cfacelebrateart
Artist Application Link
https://celebrateart.com/for-artists/
Go-Giver Books by Bob Burg
https://a.co/d/id1zHsX
Summary
In this episode of the Business of Art podcast, host Mark McKenna interviews Susan Potje, the second-
generation owner of the Celebration of Fine Art in Scottsdale, Arizona. They discuss the evolution of the
art show, the importance of building authentic relationships between artists and collectors, and
strategies for overcoming the starving artist stigma. Susan shares insights on the application process for
artists, the significance of community, pricing strategies, and the necessity of effective communication
in the art world. The conversation emphasizes the value of persistence, professional development, and
the supportive nature of the art community.
Takeaways
• Susan Potje emphasizes the importance of authentic relationships in the art world.
• The Celebration of Fine Art has evolved to support artists and collectors alike.
• Financial success for artists is achievable through community and connection.
• Artists should focus on building a diverse inventory to cater to different buyers.
• Financial success for artists is achievable through community and connection.
• Artists should focus on building a diverse inventory to cater to different buyers.
• Persistence in applying to art shows can lead to eventual acceptance.
• Communication and professionalism are key to maintaining trust with collectors.
• Investing in personal and professional development is crucial for artists.
• Pricing art should reflect its value and the artist's confidence.
• The art community is generally supportive and generous.
• Setting high goals can lead to greater achievements in an artist's career.
• Pricing art should reflect its value and the artist's confidence.
• The art community is generally supportive and generous.
• Setting high goals can lead to greater achievements in an artist's career.
Keywords
Fine art, fine artists, Celebration of Fine Art, Susan Potje, art community, pricing strategies, artist
success, artist relationships, application process, professional development, business of art, art show,
art business
View all episodes
By Mark McKenna
5
2323 ratings
https://thebusinessof-art.teachable.com/p/the-business-of-art
Susan’s Links
https://celebrateart.com
https://www.facebook.com/CelebrationOfFineArt/
http://instagram.com/celebrationoffineart
https://www.youtube.com/user/cfacelebrateart
Artist Application Link
https://celebrateart.com/for-artists/
Go-Giver Books by Bob Burg
https://a.co/d/id1zHsX
Summary
In this episode of the Business of Art podcast, host Mark McKenna interviews Susan Potje, the second-
generation owner of the Celebration of Fine Art in Scottsdale, Arizona. They discuss the evolution of the
art show, the importance of building authentic relationships between artists and collectors, and
strategies for overcoming the starving artist stigma. Susan shares insights on the application process for
artists, the significance of community, pricing strategies, and the necessity of effective communication
in the art world. The conversation emphasizes the value of persistence, professional development, and
the supportive nature of the art community.
Takeaways
• Susan Potje emphasizes the importance of authentic relationships in the art world.
• The Celebration of Fine Art has evolved to support artists and collectors alike.
• Financial success for artists is achievable through community and connection.
• Artists should focus on building a diverse inventory to cater to different buyers.
• Financial success for artists is achievable through community and connection.
• Artists should focus on building a diverse inventory to cater to different buyers.
• Persistence in applying to art shows can lead to eventual acceptance.
• Communication and professionalism are key to maintaining trust with collectors.
• Investing in personal and professional development is crucial for artists.
• Pricing art should reflect its value and the artist's confidence.
• The art community is generally supportive and generous.
• Setting high goals can lead to greater achievements in an artist's career.
• Pricing art should reflect its value and the artist's confidence.
• The art community is generally supportive and generous.
• Setting high goals can lead to greater achievements in an artist's career.
Keywords
Fine art, fine artists, Celebration of Fine Art, Susan Potje, art community, pricing strategies, artist
success, artist relationships, application process, professional development, business of art, art show,
art business
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