🔥 Mike Arce on Building Elite Teams and His New Book for Gym Owners 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter!

This episode is packed with insights from an epic sit-down at Scott’s house with Mike Arce, CEO of Loud Rumor. Mike’s not only one of the most influential voices in the gym industry, but he’s also launching a powerful new book for fitness business teams: The Standard Is You: The Gym Employee’s Guide to Winning Work, Life, and Leadership.

🎙️ Mike and Scott go deep on culture, leadership, and the real reasons most gyms plateau. This is a must-listen for gym owners who want to scale with excellence—and team members who want to stand out as elite A-players.

🔥 “The standard is YOU. What you tolerate becomes the new normal.”

What You’ll Learn in This Episode:

✅ Why gym culture starts with individuals, not systems

✅ The 13 Rules A-Players Live By (and how to spot who’s really raising the bar)

✅ How to get your team to manage up—not just down

✅ Why thinner books get read (and how this inspired Mike’s new book)

✅ How to train a team that thinks like owners

✅ Why employee standards—not owners—determine if goals get hit

✅ Scott’s and Mike’s “Uncle vs Dad” analogy that’ll change how you coach your team

✅ How The Standard Is You can instantly raise buy-in, alignment & culture

✅ Real examples from Loud Rumor’s high-performing gyms across the U.S.

✅ How to build a mission-driven, self-led team culture that lasts

Mike Arce, CEO of Loud Rumor, came over to my house yesterday as a guest on my podcast “The Profit Lifestyle For Fitness Entrepreneurs” for his upcoming book, The Standard Is You.

💥 Whether you're running one location or scaling a fitness empire, this book and episode are the blueprint for creating a winning team from the inside out.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📚 Grab Mike Arce’s new book here: www.standardisyoubook.com

🎯 Build a team that doesn’t just follow the standard—they raise it. Let’s go.