If you got our messages, emails, or texts, you're going to notice that the word of the week is “Crap.” That is actually not the word I wanted to use. I wanted to use the word “$hit.” Brenda and Shannon both nixed the word. So, they said I can use the word “crap” or” poop.” And I said, fine! I’ll use “crap.” The reason I said “$hit,” is to get your attention. What I want to talk to you about is Own Your $hit. And as a coach, that's one of the things that I do is help business owners own their $hit. Do you struggle with owning your crap?  Listen along for tips that can help.