Culture is the life force of an organization, so clearly defining, communicating, and cultivating a strong culture is critical in developing a successful company and team. Dr. Cory Shaffer talks with Brett Putter, Founder of CultureGene and CEO of Hybryd, about the lightbulb moment when Putter fully realized the importance of culture, how leaders can embed cultures within their teams, and the importance of establishing a culture in the world of hybrid work.