Most gym owners think they need more leads.

But what if your biggest opportunity isn’t marketing…

It’s retention, loyalty, and how your team connects with clients?

In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today.

🔍 Inside the Episode

Why Retention Is the REAL Profit Lever

Sumit breaks down the 3 levers every gym owner MUST master:

Acquire clients

Retain clients

Increase revenue per member (ARPU)

Most owners obsess over #1.

The financially smart owners master #2 and #3.

Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way.

The Loyalty Equation: Why Clients Stay Longer

Sumit shares the retention framework used by top-performing studios:

FORM: Family, Occupation, Recreation, Motivation

PRO Touchpoints: Positive Personalized Reach Outs

Micro-Wins & Celebrations

Accountability Loops

Usage Tracking = The strongest churn predictor

These small behaviors create enormous financial results.

How NAAMLY Makes B-Players Perform Like A-Players

You don’t need “unicorn coaches.”

You need systems that:

Create structure

Build consistency

Provide transparency

Eliminate rogue communication

Protect the relationship between business → client, not coach → client

Keep coaches from texting clients through personal phones

Let you SEE what’s happening behind the scenes

NAAMLY was built exactly for this — to make your team more reliable and your results more predictable.

The Hidden Problem With Most Gym Software

Gym owners are duct-taping too many tools together:

texting apps

email platforms

billing systems

calendars

spreadsheets

internal communication tools

retention tracking documents

And none of them talk to each other.

With NAAMLY, all of this is under ONE roof:

Messaging

Usage tracking

Tasks

Billing

Calendars

Appointments

Retail purchases

Retention workflows

Payment processing

Reporting

And the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios.

How NAAMLY Saves Gym Owners a Boatload of Money

Most gym owners don’t know how much they’re truly losing in:

processing fees

per-transaction costs

missing ACH

lack of batching

platform lock-in

NAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios.

Use the Savings Calculator to see your exact numbers.

🎯 You’ll Walk Away With

A clearer understanding of why clients leave

The systems needed to cut attrition in half

How to create accountability without micromanaging

How to simplify your tech stack and eliminate duct-tape operations

How NAAMLY helps you save hundreds in hidden fees

A predictable, scalable client journey that strengthens retention

Tools to grow your gym WITHOUT relying on more leads

🔧 Resources Mentioned

Episode Key Resources

Ep 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY

Retention Pillar: Coach–Client Connection

MMS Savings: How NAAMLY cuts hidden processing fees

Savings Audit Landing Page:

👉 http://naamly.com/lp/savings-audit/

NAAMLY Links

🔗 Retention & Savings Calculator: Included in the notes

🔗 Explore NAAMLY: naamly.com

🎟️ Gym Profits Summit 2026 — Official Event Mention

This episode also includes an important announcement:

🚀 Gym Profits Summit 2026

February 12–13, 2026 — Scottsdale, AZ

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

🎟️ Capacity: 120 gym owners only

Join Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event.

Inside the Room You’ll Learn:

Build a Winnable Model

Profit with 150–200 members (no volume chase)

High-Ticket Sales Framework

Add $10K–$20K/month without more members

7-Figure Marketing Method

Flood your gym with high-quality paid trials

Retention & Pricing Power

Why charging more keeps clients longer

Workshop Style Sessions

Leave with scripts, offers, and systems ready to deploy on Monday

👉 Grab your ticket: ptlegends.com/gym-profits-summit

⚠️ Tickets will sell out — only waitlist members get first access

💬 When You’re Ready, Here Are 3 Ways We Can Help You

1️⃣ Subscribe to the Profit Lifestyle Podcast

2️⃣ Join our free Facebook community

3️⃣ Book a free 1-on-1 deep dive with Andy

📧 [email protected]

Questions about mentorship or events?

📧 [email protected]