This week on Builder Funnel Radio, Spencer is back with special guest, Steven Fielding. They tackle the tough question: “why is marketing important?” How has marketing changed over time? And more specifically, how does inbound marketing factor into the evolution of marketing as a whole?

After chatting about marketing and its early adoption of the ‘Four P’s’ (Product, Price, Placement, and Promotion), our hosts dive into the importance of research. Researching your potential customers provides you with crucial information on their needs, wants, and problems. It may even help you design or formulate a new product or service. The key is to pay attention to your potential buyer and act accordingly!