In this Episode Michael Fanning talks with his good friend  Michael Rahmn the CTO for Floorplansonline.com and HomeDiary.com.

1. If you are a Listing agent, remember that you have what we call zero moments of truth. Your job for a seller is to showcase their home in the best light so the seller can net the most in the given market. NAR stated that the average buyer looks at 9 homes and 5 are virtual viewings and only 4 in person.  If I looked at your listing online as a buyer, would I have clarity of its layout, the positive attributes and can I walk through the home as if I was there? Is this set up so it’s easy to do?

2. If I’m a seller I know I want to make sure I’m leveraging my homes presence online as best, I can. I want floorplans, a virtual walk-through all-in-one place. Some sellers may say, “It will sale quickly so why should I do this?” You do this because your home is a product, the more exposure of your home the more possible buyers and the more money you net in the market.

3. As a Real Estate Trusted Advisor, you are being interviewed for you next transaction by this current transaction. Are you a generalist or a specialist? Specialist get referred and used above and beyond a generalist.

To learn more about Floorplansonline.com click here. If you are a Windermere Agent click here.

To learn more about Homediary.com click here

To Contact Michael Rahmn just email [email protected]