Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways!

"You get to a place where no one truly understands your business like you do, and that’s both a blessing and a curse." – Connor Westby

You Will Learn:

• How Connor transitioned from consulting to eCommerce

• The challenges of scaling a pet supplement brand

• Why NutriPaw pivoted its ad strategy for sustainable growth

• Lessons from a major business setback & how to recover

• How expanding into new markets unlocked revenue growth

• The importance of product innovation & differentiation

• Why keeping your business lean can help you scale faster

LINKS: Smart Marketer – smartmarketer.com Molly Pittman – mollypittman.com Mentor Table - Mentor Table Instagram – @smartmarketer Nutripaw – nutri-paw.com Instagram - @nutri_paw

TIME STAMPS:

00:00:26 – Meet Connor: His Background & How He Started NutriPaw 00:03:31 – The Early Challenges of Scaling a Pet Supplement Brand 00:04:42 – Key Decisions That Led to NutriPaw Growth 00:08:42 – Expanding into New Markets: Lessons & Wins 00:21:54 – Surviving a Major Business Setback & The Future of NutriPaw 00:29:15 – NutriPaw's Company Structure 00:37:42 – Final Thoughts & Takeaways from Connor’s Journey

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