Debbie welcomes her peer and mentor Ben Greenfield to this episode. He is the founder of Kion, which provides solutions to people who want to live life to the fullest. We learn about why Ben decided to start Kion and what it is all about.

Ben discusses the specific inspiration behind and Kion and takes us through the process of getting the brand up and running. Debbie graduated from the first class of Kion U, a 28-week class guided by Ben that systematically teaches how to optimize a human being.

One thing that was missing in coaching programs before Kion was that they would optimize bodies but not brains. Ben explains why this is an important aspect and talks about notable metrics that allow for a unique coaching experience that is focused on the unique individual.

Kion: https://getkion.com/