Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description

2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches.

From managing over $600M in ad spend to navigating the emotional highs and lows of leadership, Molly pulls back the curtain on what’s really working in 2025—and how to stay human in the age of AI.

You’ll walk away with tactical strategies to boost your ad performance and a renewed sense of purpose and confidence as a marketer, creator, or entrepreneur.

"You will always outperform other advertisers—even [those] that are tactically better than you in the platform because you understand the psychology, and you are not just selling a product or service in the news feed." – Molly Pittman

You Will Learn

• Why 2024 was one of the hardest (and most transformational) years in marketing

• How to use AI without losing your voice, creativity, or soul

• The 3 biggest ad strategies working right now (based on $600M of data)

• The #1 mistake most people make when writing ads—and how to fix it

• How to sell connection, not just conversion

• Why being “for someone” is the key to standing out in 2025

• How to reframe fear and uncertainty into opportunity and clarity

Episode Sponsor – Hyros

Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.

Learn more at smartmarketer.com/hyros

Links & Resources

• Smart Marketer – smartmarketer.com
• Molly Pittman – mollypittman.com
• Copy Posse / Alex Cattoni – copyposse.com
• Launchpad Season 6 – click here to join
• Smart Marketer Free Resources – smartmarketer.com/free-resources
• Instagram – Molly Pittman – @mollypittmandigital
• Instagram – Smart Marketer – @smartmarketer
• Instagram – Alex Cattoni – @alexcattoni
• Instagram – Copy Posse – @copyposse

Timestamps

00:30 – Intro: What You’ll Learn and Why It Matters 02:27 – Molly's Journey: From Bartender to VP to CEO 12:15 – Why Right Now Is the Best Time to Start 16:40 – AI vs. Copywriters: What’s the Real Impact? 25:15 – What $600M in Ad Spend Says About Winning Ads 36:37 – How to Write Ads That Actually Convert 37:49 – The Biggest Mistake Marketers Make (And How to Fix It) 40:43 – The Mindset That Will Keep You Relevant in 2025

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