Episode 226: What’s Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description

The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John Grimshaw share five strategies that are helping businesses generate better results in 2025. Whether you're working on ads, funnels, or creative, this episode gives you practical ideas to tighten up your offers, test smarter, and set up growth for the next six to twelve months.

“People want the prescription. People want to be told what to do for the scenario that they are in or the outcome that they want.” – Molly Pittman

You Will Learn

• Why low-cost digital offers are outperforming free trials for customer acquisition

• How bundling products into systems increases AOV and simplifies the buying journey

• The evergreen category page strategy that lifted revenue by 22%

• How employee-generated content is helping brands connect more authentically

• Practical Meta creative testing tips that are working right now

• What AppLovin is and why it’s a promising new platform for businesses

Links & Resources

• Smart Marketer – smartmarketer.com

• Smart Marketer Summer Sale – smartmarketer.com/summer

• Pretty Farm Girl Skincare – prettyfarmgirl.com

• RedDrop Products – tryreddrop.com/collections/all-products

• BRĒZ Functional Beverages – drinkbrez.com

• Apply for AppLovin Beta – smartmarketer.com/applovin

• Omnisend – smartmarketer.com/omnisend (Use coupon code “SMART” for 50% off your first 3 months)

Timestamps

00:00 – Episode Intro & Mid-Year Marketing Insights 03:23 – Host Updates, Business Context & Episode Framing 07:01 – Why Marketing Trends Mirror Business Performance 09:57 – Strategy Behind Seasonal Offers and Bundling 12:22 – Using Slow Periods to Prepare for Peak Growth 15:29 – Tip #1: Digital Products with No COGs 22:47 – Tip #2: Sell a System, Not a Single Product 30:02 – Tip #3: Landing Page Strategy for Higher Conversions 32:50 – Tip #4: Use Simple Pages to Guide the Customer Journey 36:47 – Tip #5: Winning Creative Types in Paid Traffic 44:20 – Bonus: Structuring Creative Testing for Performance 47:27 – Outro: Preview of Retention & Email Marketing Episode

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