Episode 227:  Improve Retention and Monetization Strategies with Email and SMS - What’s Working Mid-2025, Part 2 Episode Description

Retention is the engine behind sustainable growth, and it’s more important than ever in 2025. This is part 2 of a 4-part series on what’s working right now in direct-to-consumer marketing.

In this follow-up episode, Molly Pittman and John Grimshaw share four tactical retention and monetization strategies using email and SMS. These are the backend wins that help you convert more leads into buyers and get the most value from your list. If you want to engage customers, drive more revenue, and make your messages stand out in 2025, this one's for you.

“You absolutely need to be thinking also, which emails get the most engagement. How do I find different destinations I can send people to besides collection pages, besides product pages, besides offer pages to get them interested.” — John Grimshaw (11:54)

You Will Learn

• How to increase email click rates post-iOS updates

• Why you should never end a promotion on a holiday

• The surprising results from testing email send times

• How to turn one email into multiple high-performing sends

• The role of SMS as both a reminder and a revenue driver

• What to include in your sale follow-up campaigns

Links and Resources

• Smart Marketer – smartmarketer.com

• Smart Marketer Summer Sale – smartmarketer.com/summer

• Apply for AppLovin Beta – applovin.com/beta-application?cg_code=C658

• Omnisend – smartmarketer.com/omnisend (Use coupon code “SMART” for 50% off your first 3 months)

Timestamps

00:00 – Intro from Anthony and Ezra’s Omnisend Endorsement 02:52 – Molly and John Kick Off: Retention and Monetization Focus 03:12 – Why This Is the Backend That Drives Profit 06:28 – Tip #1: Boost Click Rates by Building Interactivity 10:40 – Tip #2: Never End Your Promo on the Holiday 14:13 – Tip #3: Send When Your Audience Shops 20:10 – Tip #4: Repeat Winners and Resend to Non-Openers 26:25 – Wrap-Up and Preview of Next Week on Conversion Strategies

Your Engagement Matters

If you’re getting value from this series, share it with a marketer or business owner you know. • Follow or review on Apple Podcasts • Tag us and share your takeaways on social using #WeOutHere • Questions or feedback? Email us at [email protected]

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