The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 23 - The Seasons of Coaching Part 1: Business Owner Seasons


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In this episode, I describe the three stages of business:

  • Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
  • Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
  • Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I cover the pitfalls, goals and things to institute and think about in each of the areas.

The Dream Launcher program is opening again in July for those newer coaches who:

  • Took all the certification classes but are struggling to actually get athletes
  • Have no clue where to start
  • Don’t know what order to invest in the business basics
  • Want help creating effective content (and may even be wondering WHY content??)
  • Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBy Michelle Lake

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