In this episode, I describe the three stages of business:

• Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
• Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
• Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I cover the pitfalls, goals and things to institute and think about in each of the areas.

The Dream Launcher program is opening again in July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

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