The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.

Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.

Interested in working with Jo or learning more? Give her a follow @smartertri!

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TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business.

If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!

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The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.

Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!

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Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

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We have 2 months left in the year, can you believe it?!??!?!

These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!

Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ 

Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!

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In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!

Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher

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If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you!

When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!

Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

How does the Dream Challenge work?

🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community

🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”

🚀 On Day 8, we will do a Q&A live call to answer all your content questions!

🚀 Plus, our community will have a place to connect with other coaches and ask questions

This FREE challenge will PUSH you to go from content inconsistent to content consistent and converting!! REGISTER HERE: https://coachmichellelake.ck.page/2024challenge

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Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!

Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!

What you will get in the first ever Dream Content Challenge:

1. You will learn what to actually post to get more inquiries!

2. You will get help becoming more consistent in your content creation!

3. You will learn how to create "better" content that moves athletes quicker to inquiry!

This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!

To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!

Website | Follow Michelle on IG

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.

The DREAM TO 6 program has RE-OPENED!!

Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.

Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!

Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!

What you will get in the first ever Dream Content Challenge:

1. You will learn what to actually post to get more inquiries!

2. You will get help becoming more consistent in your content creation!

3. You will learn how to create "better" content that moves athletes quicker to inquiry!

This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!

To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!

Website | Follow Michelle on IG

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!

If you need more help with time management and writing athlete plans, I have a free resource for you!

Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacks

Website | Follow Michelle on IG