The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.

The DREAM TO 6 program has RE-OPENED!!

Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.

Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!

That's why I created the DREAM to 6: to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable.

Interested in learning more? DM me at @coachmichellelake!

Website | Follow Michelle on IG

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!

If you need more help with time management and writing athlete plans, I have a free resource for you!

Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacks

Website | Follow Michelle on IG

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! 

Listen in for my 6 (plus a bonus #7) ways to stand out better online. 

Interested in one of our programs to grow your business? Here are the key distinctions:

• Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help. 
  • Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes 
• Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join 
  • Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc

Website | Follow Michelle on IG

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.

Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!! 

But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included in this episode :)

The DREAM TO 6 program has RE-OPENED!! 
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. AND, DIY learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income) and even worse so many coaches quit before the two year mark because it’s so HARD to grow alone.

Athletes need your help to rapidly improve, why would you expect anything different for growing your business. Mentorship is cheat code!

That's why I created the DREAM to 6, to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable. 

Interested in learning more? DM me at @coachmichellelake! 

Website | Follow Michelle on IG

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.

In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.

In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action 

Website | Follow Michelle on IG

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!

I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.

Website | Follow Michelle on IG

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.

But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.

If they stay in sport - they stay with us for life.

But first it's our job to help them stay in sport :)

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf

Website | Follow Michelle on IG

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. 

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible 

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

And more! 

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf

Website | Follow Michelle on IG

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining Dream Launcher? We closed on Thursday August 8th, join the priority waitlist for when we join in the late fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Website | Follow Michelle on IG

In this episode, I answer a question I get all the time, how do I get more Instagram followers?

Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining? Join our waitlist for when we open in the fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG