Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.

Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started a youth division, and continues to run successful camps and clinics. She is now a race director and is working towards bringing new athletes to the sport in her local area.

Robin specializes in strategic planning for growth in the Dream Programs. She helps coaches to expand and develop sustaining programming and successful camps & clinics. She also is very passionate about growing a sustainable community.

Listen today about what she recommends you do if you are looking to grow!

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Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!

Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025. 

Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcq

Any questions? Send me a DM on IG at CoachMichelleLake

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In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.

I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.

On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts for great video PLUS a community of amazing coaches cheering each other on, DM me on IG @Coachmichellelake the word DREAM and I will send you the details.

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In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them. 

Let me know what you think - send me a DM @Coachmichellelake on Instagram!

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Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?

The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that says DREAM and let's chat to see if you are a good fit or not!

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Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!

Stay sane and become massively more efficient with my list!

In this episode, I mentioned the Build your Coaching Sales Machine Experience that started on Monday the 24th, but that you can easily join right now. Join here and we will get you caught up: https://coachmichellelake.lpages.co/salesmachine/

Also if you would like to download my tutorial on the 8 content types for endurance coaches you can get that free download here: https://coachmichellelake.kit.com/8contenttypes

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In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq

Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! 

The FREE BUILD YOUR COACHING MACHINE EXPERIENCE:

• A deep dive on the types of content that work for coaches looking to grow their businesses
• A review of the 6 C's - my framework for building your very own sales machine system so you never wonder what marketing steps to take again
• Daily voice drops and Q&As to go deeper from the convenience of your phone!
• Plug and play content ideas so you can get a new inquiry in your DMs this week!
• A community of coaches just like you!

Again join us here to get new inquiries in your DMs that week! https://coachmichellelake.lpages.co/salesmachine/

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In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?

I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. 

Join me for the Build your Coaching Sales Machine Experience - follow this link for more details! https://coachmichellelake.lpages.co/salesmachine/

Can't wait to see you inside!

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It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??

If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!

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In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. 

Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.

I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!

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