The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes:

1. Caring what other people think

2. Perfection

3. That it's all been said before 

4. Fear of getting started

This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them!

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster. 

Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG. 

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner. 

How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milestone. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so. 

In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week. 

1. Marketing: Photos/B Roll to take

2. Conversation goals

3. How to social media the race

And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy!

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE:  https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26.

In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack:

• 🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time
• 📆 2025 race season & lead-up to Kona — what we prioritized, lessons from each build, and how we peaked at the right moment
• ✨ The 3 distinguishing qualities that set Natalie apart from other age-group athletes
• ⏳ Training volume & structure — how many hours she trains, how we distribute sessions across swim / bike / run
• 🔄 Age-adjusted tweaks — recovery strategies, load management, and other shifts we’ve made to honor her longevity
• 🧠 Mindset & resilience - all about her GRIT.

Whether you’re aiming for Kona yourself — or coaching masters athletes — this episode gives you a blueprint for longevity, performance at any age, and how to build toward what looks impossible.

Did you like this episode? I suggest you rate and give me a review on Apple Podcasts and Spotify. Did you hit the follow button? I would love you to stick around.

Note: Coach Michelle is only taking 1-2 additional athletes for 2026 and it's on application only basis. Send her a DM @CoachMichelleLake to learn more.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Who says business growth has to feel like a grind? 

In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success. 

You’ll hear real-life examples of how embracing fun has transformed businesses (including my own!) and learn practical ways to bring more lightness into your daily operations. 

If you’ve been feeling stuck, uninspired, or like your business is running you, this episode will remind you that growth can be exciting, energizing, and—yes—fun. Let’s build a business you actually love showing up for!

Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them.

If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build confidence, sign your first athletes, and create a coaching business that works.

Here’s what we’ll cover:
👉 The #1 mistake that keeps new coaches from signing clients (and how to fix it).
👉 Why trying to “do it all” is sabotaging your success—and what to focus on instead.
👉 The simple steps to build momentum, even if you’re starting from scratch.

Whether you’re just starting out or looking to refine your approach, this episode will give you the clarity and confidence to take action.

Ready to sign your first 5 athletes? Join my FREE workshop WHICH IS TOMORROW: Your First 5: How to Sign Your First 5 Athletes and Build a $1-2K/Month Coaching Business by 2026 → https://coachmichellelake.lpages.co/yourfirst5/

Follow me on Instagram for more tips + strategies → @coachmichellelake

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

What if your business didn’t just make money—but felt like an extension of who you are? 

In this episode, we’re diving into the power of defining your core values and how they shape every decision you make. 

I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation for my business. Whether you’re just starting out or scaling, this episode will help you create a business that feels aligned, authentic, and wildly fulfilling.

Ready to sign your first 5 athletes and finally build the coaching business you’ve been dreaming of? Join me for the Your First 5 workshop, where I’ll teach you exactly how to find, attract, and sign your first 5 athletes—without feeling overwhelmed or salesy. This is your step-by-step roadmap to creating a $1-2K/month coaching business by 2026. Whether you’re just starting out or feeling stuck, this workshop will give you the clarity, confidence, and tools you need to take action. 

Spots are limited, so don’t wait—register now and let’s get you on the path to success! https://coachmichellelake.lpages.co/yourfirst5/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list