The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 93 - From Stuck to Thriving: 3 Essentials for New Coaches


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Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them.

If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build confidence, sign your first athletes, and create a coaching business that works.

Here’s what we’ll cover:
👉 The #1 mistake that keeps new coaches from signing clients (and how to fix it).
👉 Why trying to “do it all” is sabotaging your success—and what to focus on instead.
👉 The simple steps to build momentum, even if you’re starting from scratch.

Whether you’re just starting out or looking to refine your approach, this episode will give you the clarity and confidence to take action.

Ready to sign your first 5 athletes? Join my FREE workshop WHICH IS TOMORROW: Your First 5: How to Sign Your First 5 Athletes and Build a $1-2K/Month Coaching Business by 2026 → https://coachmichellelake.lpages.co/yourfirst5/

Follow me on Instagram for more tips + strategies → @coachmichellelake

Website | Follow Michelle on IG

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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBy Michelle Lake

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