Now is a GREAT time to be a run coach, but there are some things that are changing in 2025! If you don’t stay on top of these changes, you could be left behind. 

On this episode of the Runner Rising Podcast with Nicole Dobransky, I discuss the trends  in  3 areas that could impact your run coaching business in 2025.

My thoughts and theories in this episode are based on research (Forbes, the 2024 Global Runner Survey, business coaches & experts , etc. ), my discussions with run coaches this year on the podcast & on Instagram, my own experience, and more.

If you have any trends to add, please send me a message on Instagram or email [email protected] - I want to hear what you think! 

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Want to stay on top of your marketing & learn how to leverage what's working now to build your run coaching business? Join the Free 3 Day Instagram Workshop, which takes place January 14-16 on Facebook. Learn more and get in now: https://www.runnerrising.com/workshop 

Get on the waitlist for the Runner Rising Academy January 22 cohort, the only small group business growth program for run coaches.

https://runnerrising.com/runner-rising-academy-group-program/ 

Instagram is full of running content - how do you stand out?

In this interview with run coach, blogger & influencer Michelle Baxter, we discuss using Instagram to grow a run coaching business, sell training plans and work with brands.

We get deep into the details on this one, including:

-How to stand out on Instagram

-The evolution of Instagram & how it's changed for run coaches & runners

-Which reels and content do the best right now (and how to create voice over reels)

-Does your own running performance matter when it comes to creating demand for your run coaching?

-Shifting your Instagram content and messaging as YOU evolve personally

-Balancing work with young kids at home

Connect with Michelle Baxter at https://www.therunnersplate.com/ and on Instagram .

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Do you want to learn a strategy to improve YOUR Instagram marketing? I invite you to learn more about my FREE 3 Day Instagram Workshop for Run Coaches, starting January 14th. 

By the end of the 3-day workshop, you will have...

Join here now: https://runnerrising.com/workshop/

The truth is, nothing changes in your business on January 1st unless you change. On this episode of the Runner Rising podcast, I share the 3 step process that will help you reflect & analyze your current business so you can make a solid plan to improve in 2025. 

Step 1: Reflect on Wins & Areas of Improvements

Don't set goals without first celebrating your achievements and analyzing the areas of growth. This goes beyond income -let's celebrate all the runners who you helped this year too.

Step 2: Analyze income streams 

Many run coaches have 2+ income streams, whether it’s a full time job, another business or multiple offers. This exercise will help you determine where to spend your time & energy going forward to maximize income & fulfillment. 

Step 3: Set Goals

Get clear on 5 year and 1 year goals & put a plan in place to get there. This includes both the actions you need to take and the mindset you need to adopt. 

You’ve got this! If you’d like to share your goals with me, don’t hesitate to reach out to me on Instagram or email me at [email protected]

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Want the step by step plan to grow your run coaching business in 2025 and the coaching & support you need to do it faster? The next cohort of the Runner Rising Academy begins on January 22nd! This 12 week small group coaching program is designed JUST for run coaches, by a run coach & includes both group and 1:1 feedback. This is not a course where you get lost in a giant group. I will personally be helping you!

Prices go up on January 6th - get on the waitlist now to lock in the lowest price before it goes up. 

Aaron Saft has been a run coach for 24 years and he coaches a whopping 100 runners on a 1:1 basis AT ONCE.

On this episode, you'll learn how to be a better run coach to increase your retention, referrals & word of mouth marketing.

You'll understand what it takes to coach up to 100 runners at once without letting anyone fall through the cracks. Specifically, we dig into the importance of communication & cover topics like how to keep athletes accountable & growing (even if they don't log their workouts or reach out to you at first).

You can connect with Aaron at www.runningislife.run , on Instagram at @runningislifecoaching and on his podcast Running is Life.

If you enjoyed this episode please don't hesitate to leave a 5 star review. I'm committed to bringing your value with no ads and the best way to support the show is with a 5 star rating and review. Thank you & happy holidays!

You want to help runners, but it feels hard to get runners to coach right!?

Marketing yourself as a run coach is different than other businesses . You're not an influencer. You're not selling a product. You're selling coaching. There are certain things you need to do to build enough credibility & trust for someone to put their coaching in your hands. How do you do that!?

Maybe you don't where to start when it comes to marketing your run coaching business or your current marketing strategy (or the spaghetti you're throwing at the all) just isn't consistently working?

Or maybe you get clients but you really have no idea when the next one is coming.

If this sounds like you, you don't want to miss this episode where I break down the 4 steps to getting more clients in 2025.

I hope that you get a ton of value out of this one!

And if you're ready to get the exact plan & resources for implementing each of these steps & growing your run coaching business in 2025, as well as direct feedback and coaching from me, consider joining the ⁠Runner Rising Academy⁠. 

Our next group begins in January and if you get your name on the waitlist now, you get access to the current prices before they go up. Hurry, there are only 10 spots per group so that we can make this an intimate experience and you can get the coaching from me that you need to make sure you're getting your marketing right.

Good news - someone asked about your run coaching! You either got an e-mail, a private message, or someone filled out a form on your website and they may want to hire you!

But now what?

If you're likely to say something like "I give you a custom schedule & you can text me and it costs $150/month, does that sound good?" then you really need to listen to this episode!

On this episode I cover:

Now you know what to say when you get a lead, but how do you get more leads for your run coaching business?

That's what I teach you in the Runner Rising Academy, the only business growth program for run coaches.

If you're ready to find more run coaching clients in 2025, don't miss out on the Runner Rising Academy January cohort.

Pre-enrollment opens December 9th at a discounted price for those on the waitlist. To learn more and set up a call, go to https://runnerrising.com/runner-rising-academy-group-program/

This is a fun one where I hope you'll feel like you're on a long run with two runners & business owners!

On this episode of the Runner Rising podcast, I talk with my friend Tess Chupinsky: runner, homeschooling mom of 4, owner of Run My Life Journal.

Tess and I discuss the decision to become a small business owner & how she came up with the Run My Life Journal. We talk about timing of starting & growing a business as it relates to the age of your children and other lifestyle factors. And if you’re curious about what it’s like to create and sell a physical product, we go into some of the pros and cons of that type of business. 

Last - Tess’s Instagram account was hacked earlier this year and she was sable to grow her new account to over 16,000 followers already! We talk about her approach in growing the account (and how NOT to get your account hacked). 

If you're someone who wants to grow a business in the running space AND be home with your kids, I think you'll appreciate this candidness in this episode.

You can connect with Tess on her running account https://www.instagram.com/tesschupinsky/  or her journal account https://www.instagram.com/tesschupinsky/ 

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Want to check out the journal? 

Tess is running a Black Friday sale on the Run My Life Journal & you will get 20% off with code NICOLE10  

Check it out: www.runmylifejournal.com/nicole10 

Andrew Snow quit his job to be a full time run coach, hired a business coach and "went all in" but.... he didn't get his first client for over 5 months.

Good thing he didn't quit. Now Andrew has a thriving, successful run coaching business & is the author to the very popular running book, Run Elite. He's also my run coach!

On this episode, we cover:

I hope you enjoy this episode! You can connect with Andrew on YouTube here and get his book, Run Elite here or go to his website.

PEP TALK!

On this real talk episode, I share the realities of how long it takes to build a business & what factors will impact how quickly you have success.

I get honest about what really matters & why you should NOT give up if it's taking longer than you want it to.

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Get on the waitlist for the January cohort of the Runner Rising Academy and learn how to create a marketing system to get new run coaching clients: https://runnerrising.com/runner-rising-academy-group-program/

Don't miss this one!

In this episode of the Runner Rising podcast, I have a great discussion with Stephanie Ridgway, Doctor of Physical Therapy and Run Coach.

Just 1.5 years ago, Stephanie was working full time in a physical therapy clinic and had just 5,000 Instagram followers. She started posting videos of physical therapy moves to her Instagram account with a certain strategy and has experienced INCREDIBLE growth and almost 1 million followers! 

Now, she has a thriving full time online physical therapy and run coaching business that allows her the freedom she needs to be more flexible with the schedules of her 4 children. 

We cover: 

You’ll love this one! 

Be sure to follow Stephanie on Instagram @Stephanieridgwaydpt and you can learn more about her program and contact her via her website.