On this episode of the Runner Rising Podcast I interview run coaches Julie Sapper and Lisa Levin who operate the run coaching business Run Farther and Faster together as a team. Julie and Lisa are run coaches & attorneys who partner together to host a podcast and coach runners for the last 15 years.

During our discussion we talk about how Lisa and Julie met and started their business and dive deeper into topics like:

Who does what in their run coaching business?

How does their podcast fit into their run coaching business?

How they set goals in their business to continue to grow.

Balancing coaching with motherhood and outside careers.

The seasonality of run coaching - which times of year are busier than others.

How their coaching and focus has evolved over the years.

I really think you'll enjoy this conversation!!!

You connect with Julie and Lisa at www.runfartherandfaster.com and listen to their podcast on itunes .

You've just gotten your RRCA, USATF, UESCA, VDOT, or one of the many run coach certifications, now what do you do to get clients!?

Should you build a website first? File as an LLC? That's not what I'm going to tell you to do.

In this episode of the Runner Rising Podcast, I walk new run coaches through the first steps that they should take when they become a new run coach to get the word out and set themselves up to get a new client right away.

It's normal to feel scared to put yourself out there as a new run coach, so this episode is going to not only give you those exact steps to start but also the reassurance that you're doing the right thing. You've got this!

If you found this helpful, please share with a new run coach that you know, or your run coach certification cohort!

To get more insights on building your run coaching business, listen to the Runner Rising Podcast, follow me on Instagram at Runner_Rising or go to runnerrising.com.

As with running, there are A LOT of things that go into running a successful run coaching business. It can be hard at times to know where to focus your time.

On this episode of the Runner Rising Podcast, I help run coaches do a self assessment to determine where you may need to spend time and/or resources to improve.

The truth is, most people tend to spend the most time on the things they enjoy and are easy in their business. When you can get a clear picture of ALL the required pieces of the puzzle that you need to grow, and start to fill in the gaps, you can start making significant progress.

On this episode you will learn about and rate yourself on 7 components of a successful run coaching business:

1. Audience Size

2. Audience Fit

3. Messaging

4. Offer Strength

5. Sales Skills

6. Pricing

7. Coaching

If you found value in this episode, I would love for you to give the podcast a 5 star review and/or share it with your run coaching friends or community members. Thank you!

www.runnerrising.com

www.instagram.com/runner_rising

Does it feel scary to choose a niche in your run coaching business? Like maybe you're leaving runners out when you narrow down who you work with and how you market yourself online?

On this episode of the Runner Rising Academy podcast, I interview a recent graduate of the Runner Rising Academy, Dafne Valle. Dafne joined RRA just 1 month after completing her RRCA run coach certification. She had no idea where to start, was hesitant to share photos of herself on social media, and was not planning to niche down.

However, within 1 month of joining RRCA, she not only chose a niche but got her first 3 clients by specializing in Run Disney races.

During this interview, we discuss how to choose a niche, why it can feel scary to decide to help just one type of runner (and why you will still get clients outside of your niche anyway!), and more.

Dafne also shares her experience in the Runner Rising Academy, sharing that she feels the program helped her learn more in 3 months than she likely would have in years on her own.

The September Cohort of the Runner Rising Academy, the only business growth program for Run Coaches, is now enrolling! This 3 month small group program will help you create a marketing system to help you bring in new run coaching clients month after month. You will get trainings & resources AND individual feedback and support in this small group environment and make powerful connections with other motivated run coaches.

You can save $500 when you join by Monday, September 16th at midnight and enrollment officially closes on September 19th at midnight. To learn more & enroll , go to https://runnerrising.com/runner-rising-academy-group-program/

What does it take to be a successful run coach?

On this episode, I share the some honest realities of building a run coaching business. I start with a helpful analogy that will hopefully give you some perspective if you feel like you're working hard but not seeing the level of success you want yet. Or maybe it'll be a wake up call to why you aren't having success at all.

I'll answer questions like:

How long does it take to see success as a run coach?

What does progress feel and look like as you build you run coaching business?

How do you handle setbacks or disappointing feedback from a coaching client?

How do you improve and what should you focus on?

What kind of systems do successful run coaches have for their business?

How many of the qualities do you have? Where do you need to put in the work? And do you just need to be more patient?

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Enrollment opens on September 12th for the Runner Rising Academy!!! Get on the waitlist now to get more info & schedule a call to see if it's a good fit to help you create a marketing system to grow your run coaching income.

https://runnerrising.com/runner-rising-academy-group-program/

Or join the free 3 Day Instagram for Run Coaches Workshop, taking place September 10-12: https://runnerrising.com/workshop/

Instagram can be a GREAT way to market your run coaching services and grow your business. But it can also feel overwhelming, intimidating and confusing.

The good news is, you do NOT need to have thousands of followers on Instagram to find clients there & you do not need to spend all day long creating content, scrolling or sending messages.

On this episode I share 3 principles for success on Instagram as a run coach based on my professional research & personal experience using it for the last 8 years. In the past 6 months I've increased my following by 7,000 and sold out my group coaching program month after month using Instagram as a primary lead source.

I invite you to learn more about this important topic during my FREE 3 Day Instagram Workshop for Run Coaches.

By the end of the 3-day challenge, you will have...

 https://runnerrising.com/workshop/

"Facts tell, stories sell."

Storytelling is the most important way to build a relationship with your audience and prospective run coaching clients. Stories are 22x more memorable than facts - and that is reason enough to get better at telling them!

In this episode, I share:

Are you a run coach who overwhelmed by social media and questioning if it’s a waste of your precious time? Join my FREE 3 Day Instagram for Run Coaches workshop starting September 10th.  After 3 days, you’ll have an exact plan for posting on social media in a way that helps you find more clients that you are uniquely suited to help!

Save your spot in the workshop now.

Do your palms get sweaty when you think about selling your run coaching services? Do you avoid marketing yourself on social media or telling people that you're looking for new clients because you don't want to look "salesey?"

You became a run coach to help people, not because you wanted to sell something. But the truth is, every business owner must also learn to sell. But, selling is NOT a bad thing.

Becoming more comfortable with sales and marketing is vital if you want to be a successful run coach. In this episode, I help you overcome your fear of sales with some stats, stories & maybe even a few laughs.

As someone who almost hid from customers at my sales job at Nordstrom to now a thriving business owner, if I can get more comfortable selling, so can you.

All those runners out there who need your help need you to listen to this!

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If you’re a run coach who feels overwhelmed by creating content on Instagram, join me for a FREE Instagram for Run Coaches workshop, starting September 10th.

Join here: https://runnerrising.com/workshop/

In the workshop I will help you give you a system for creating content that not only speaks to your ideal athlete but positions YOU as the ideal coach for them so they want to hire you.

How do you make your run coaching services stand out from others?

In this episode, I break down the Runner Rising Offer Formula which is a powerful & concise way to stand out against the competition & attract runners to your coaching.

This formula can be used on your website, social media posts, and even in conversation & help people understand what you do and how you can help them.

If you found this helpful I'd love for you to consider giving the podcast a 5 star rating and review! I would very much appreciate your support! Thanks for listening.

Join the Free 3 Day Instagram Workshop for Run Coaches (Starts September 10th):  https://runnerrising.com/workshop/ 

More business tips for Run Coaches:

www.runnerrising.com

www.instagram.com/runner_rising

So you've completed your run coaching certification, now what are the next steps to make it a business!? Do you need to become a LCC? What about insurance and waivers?!

Valarie Swanson is a full time professional in the real estate world with years of experience on the legal end of business. She's also a new RRCA run coach who recently went through the process of establishing, legalizing and protecting her new run coaching business. On this episode, Val gives a step by step guide to setting up the backend of your run coaching business.

Topics include (how to, estimated costs, recommendations):

-Why run coaches may want to consider becoming an LLC

-Waivers & contracts (what to include, how to create)

-Fictitious business names

-Bank accounts

-Insurance for run coaches (why you may need more protection than RRCA or other organizations offer)

I am 99% sure you will come out of this episode with at least one thing on your "to do" list. It may not be glamorous but this topic can set you up for peace of mind and protection.

*Please note this should not replace legal or tax advice. Please see a professional for individual guidance in all areas.

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Coach Val is the owner of Running On Carbs; an online, plant-based run coaching company specializing in working with busy, professional women who want to run and train for life and sport in their masters years. She is also the host of the Running on Carbs Podcast, a weekly podcast that delves deep into topics on running, starting and refining a plant-based way of eating and holistic practices for health and performance.

Connect with Val on Instagram & listen to her podcast.