You want to help runners, but it feels hard to get runners to coach right!?

Marketing yourself as a run coach is different than other businesses . You're not an influencer. You're not selling a product. You're selling coaching. There are certain things you need to do to build enough credibility & trust for someone to put their coaching in your hands. How do you do that!?

Maybe you don't where to start when it comes to marketing your run coaching business or your current marketing strategy (or the spaghetti you're throwing at the all) just isn't consistently working?

Or maybe you get clients but you really have no idea when the next one is coming.

If this sounds like you, you don't want to miss this episode where I break down the 4 steps to getting more clients in 2025.

I hope that you get a ton of value out of this one!

And if you're ready to get the exact plan & resources for implementing each of these steps & growing your run coaching business in 2025, as well as direct feedback and coaching from me, consider joining the ⁠Runner Rising Academy⁠. 

Our next group begins in January and if you get your name on the waitlist now, you get access to the current prices before they go up. Hurry, there are only 10 spots per group so that we can make this an intimate experience and you can get the coaching from me that you need to make sure you're getting your marketing right.

Good news - someone asked about your run coaching! You either got an e-mail, a private message, or someone filled out a form on your website and they may want to hire you!

But now what?

If you're likely to say something like "I give you a custom schedule & you can text me and it costs $150/month, does that sound good?" then you really need to listen to this episode!

On this episode I cover:

Now you know what to say when you get a lead, but how do you get more leads for your run coaching business?

That's what I teach you in the Runner Rising Academy, the only business growth program for run coaches.

If you're ready to find more run coaching clients in 2025, don't miss out on the Runner Rising Academy January cohort.

Pre-enrollment opens December 9th at a discounted price for those on the waitlist. To learn more and set up a call, go to https://runnerrising.com/runner-rising-academy-group-program/

This is a fun one where I hope you'll feel like you're on a long run with two runners & business owners!

On this episode of the Runner Rising podcast, I talk with my friend Tess Chupinsky: runner, homeschooling mom of 4, owner of Run My Life Journal.

Tess and I discuss the decision to become a small business owner & how she came up with the Run My Life Journal. We talk about timing of starting & growing a business as it relates to the age of your children and other lifestyle factors. And if you’re curious about what it’s like to create and sell a physical product, we go into some of the pros and cons of that type of business. 

Last - Tess’s Instagram account was hacked earlier this year and she was sable to grow her new account to over 16,000 followers already! We talk about her approach in growing the account (and how NOT to get your account hacked). 

If you're someone who wants to grow a business in the running space AND be home with your kids, I think you'll appreciate this candidness in this episode.

You can connect with Tess on her running account https://www.instagram.com/tesschupinsky/  or her journal account https://www.instagram.com/tesschupinsky/ 

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Want to check out the journal? 

Tess is running a Black Friday sale on the Run My Life Journal & you will get 20% off with code NICOLE10  

Check it out: www.runmylifejournal.com/nicole10 

Andrew Snow quit his job to be a full time run coach, hired a business coach and "went all in" but.... he didn't get his first client for over 5 months.

Good thing he didn't quit. Now Andrew has a thriving, successful run coaching business & is the author to the very popular running book, Run Elite. He's also my run coach!

On this episode, we cover:

I hope you enjoy this episode! You can connect with Andrew on YouTube here and get his book, Run Elite here or go to his website.

PEP TALK!

On this real talk episode, I share the realities of how long it takes to build a business & what factors will impact how quickly you have success.

I get honest about what really matters & why you should NOT give up if it's taking longer than you want it to.

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Get on the waitlist for the January cohort of the Runner Rising Academy and learn how to create a marketing system to get new run coaching clients: https://runnerrising.com/runner-rising-academy-group-program/

Don't miss this one!

In this episode of the Runner Rising podcast, I have a great discussion with Stephanie Ridgway, Doctor of Physical Therapy and Run Coach.

Just 1.5 years ago, Stephanie was working full time in a physical therapy clinic and had just 5,000 Instagram followers. She started posting videos of physical therapy moves to her Instagram account with a certain strategy and has experienced INCREDIBLE growth and almost 1 million followers! 

Now, she has a thriving full time online physical therapy and run coaching business that allows her the freedom she needs to be more flexible with the schedules of her 4 children. 

We cover: 

You’ll love this one! 

Be sure to follow Stephanie on Instagram @Stephanieridgwaydpt and you can learn more about her program and contact her via her website. 

If you're a run coach who is considering raising prices, this episode is for you!

On this episode of the Runner Rising Podcast I cover:

I know it can feel scary to raise prices but sometimes it's necessary. I hope this episode will help you feel more confident in your decision to raise prices and in the process of doing it!

To get the FREE Run Coaching Pricing Blue Print & the template for notifying current clients of the price increase:

https://runnerrising.com/how-to-raise-your-run-coaching-prices/

Reels are the BEST way for run coaches to reach new runners on Instagram. With reels, you can reach thousands and even millions more people than follow you with one reel. Yet reels can feel confusing, overwhelming and frustrating at times, right!?

You can spend a lot of time on a reel only for it to....flop. It can feel like no one cares and that hurts! I get it - I used to resist reels and feel like I really sucked at them (I HATE lip syncing and dancing).

The good news is, there ARE strategies to getting better at making reels that reach more of runners & bring more of your ideal athlete to your page. I'll even give you the proof based on my new instagram account which has allowed me to reach 400X more people than follow me.

In this episode, I cover 3 reasons why your reels aren't getting many views and how to change that!

If you want 25 free reel hooks for run coaches, use this link to download this free resource:

https://runnerrising.com/free-resource-instagram-reels-hooks-for-run-coaches/

I've paid 4 different run coaches this year to help me with aspects of my running - let's pretend we're on a long run together and I'm telling you why!

On this more off the cuff & real talk episode, I talk about why I hired each of these coaches in my quest to break through a plateau and finally get to the start line of the Boston Marathon, a 12 year in the making goal.

The goal of this podcast is for you to get an inside look at the decision making process of a real athlete and to help you apply YOUR unique coaching offer. Plus, I just think it's interesting to hear the inside scoop on someone's buying habits & hear which coaches they hired (I DO name them!).

You'll learn the things I cared about the most when hiring a coach, why price ultimately was not a limiting factor, and what was the "tipping point" to get me to hire them. I also include a short rant on why I don't believe in result guarantees in coaching.

PS If you were interested in working with Paul at the Balanced Runner or referring him to any of your athletes, go to https://www.tbrunner.com/ & use code Fitnessfatale  for 25% off first month for the TBR membership. 

Want a fun and different way to reach new potential run coaching clients? Consider running a free challenge!

Every year I run my free Goal Setting for Runners workshop on Facebook. And in my Runner Rising business, my I host my 3 Day Instagram for Run Coaches workshop before my next Runner Rising Academy begins.

A free challenge is a way to showcase your coaching skills, build community, develop deeper trust with potential clients, and serve them.

On this episode of the Runner Rising Podcast, I get tactical with the exact steps to launch your own free challenge.

Learn:

How do you run a free challenge?

What kind of challenge should you run?

How do you get NEW people into the group?

How many clients can you expect to get from a challenge like this?

How far in advance should I plan the challenge?

I hope you find this helpful! If you have any additional questions about running challenges, feel free to email me [email protected].

I have 2 openings for 1:1 business coaching for run coaches. Set up a call or learn more at https://runnerrising.com/ or send me a message on Instagram at @runner_rising.