In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. 

Check out the companion episode to this (Episode 55: The 5 things that DID work).

Let me know what you think, would love a review on Apple Podcasts or Spotify!

As always, if you have any questions, DM me on IG @CoachMichelleLake !

Website | Follow Michelle on IG

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. 

In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.

I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).

As always, I would love a review! This helps me to continue to put these podcasts out. 

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I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! 

I spoke about a few of my programs/freebies in this episode.

1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!

2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you: 

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes - DM me @coachmichellelake to get your free copy!

3. If you need help with messaging, the Dream to 6 is open now for you if you are an intermediate to advanced coach looking to grow your business (through messaging!) in 2025 - again just send me a DM!

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Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.

The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.

Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. 

Impact is important, of course, but so is keeping you in business and from feeling burned out!

In this episode, I discussed a free guide for beginner coaches.

Are you a new coach, a newer coach or an athlete thinking about becoming a coach?

I created a free guide to help you get your coaching business started, including:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes

Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/

PS: This guide is great for more advanced coaches and their assistants!

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It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.

As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. 

Happy New Year and I am excited to serve you in 2025!

Website | Follow Michelle on IG

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?
I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.

I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!

Website | Follow Michelle on IG

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). 

In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. 

These takeaways will be applicable to coaches or business owners of any level!

To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".

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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

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In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

Website | Follow Michelle on IG

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!

We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.

There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!

Website | Follow Michelle on IG