The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Call this one my Endurance Manifesto - what are the 5 things that we should stop doing to help fix this endurance coaching industry - and what we should be doing instead. Just watch the ripple effect of these changes and how the whole industry can rise up. 

What do you think? I would love to hear. Send me a DM @CoachMichelleLake on IG

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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In this episode, I explore the impact of AI on the coaching industry, analyzing data from USA Triathlon surveys and sharing insights from my coaching experience about athletes' use of AI tools. I discuss how AI could offer personalized training plans at lower costs or greater adaptability, potentially appealing to independent athletes who prefer self-coaching. I also discuss how there are a lot of different athletes with different types of goals - not all will ever want to be coached!

I would love a review. Reviews help me get this podcast out to new audiences. Thanks!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doing? Should we be optimistic? Most importantly, you will get actionable insights from this episode.

Simple ask - please give us a review on Apple or Spotify. 

To learn more about Robin, follow her @rise_up_racing or @robin_triathlete on IG. 

Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (no such thing as an inquiry from one IG post), that it does get so much easier AND that when you zoom out you realize it's just all part of a process of becoming a better coach and helping others succeed. 

Introducing the FREE Dream Content Challenge!! Register here:
https://coachmichellelake.lpages.co/2026contentchallenge/

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

How does the Dream Challenge work?

🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community

🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”

🚀 On Day 7, we will do a Q&A live call to answer all your content questions!

🚀 Plus, our community will have a place to connect with other coaches and ask questions

DM me @Coachmichellelake if you have any questions!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being.

Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year.

In this episode, I give you my thoughts on the word of the year exercise, some examples, how to set your word (and not set your word) and an explanation of my word going into 2026. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year!

Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I give an update on what's going on in the Dream Programs world.

And then I get into the major shift I think we need to CHANGE the coaching industry:

That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term.

So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

More about that new offer in my world!

And what is a mastermind? I get that question a lot. 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. 

For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ 

Dream to 6 is our program for coaches with at least 5 athletes that are looking to go full time and/or make 6 figures. 

And the NEW program, here is the waitlist for the DREAM TO 7 OPENING IN JANUARY for the most advanced coaches and experts in the endurance space! Join the waitlist here, this will be the only way to learn more about the offer: https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why?

• It connects to your ideal athlete! They will know you better.
• Athletes are on IG to be entertained, and storytelling is so much more interesting.
• Storytelling helps to build trust to convert followers into inquiries.

I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!?

And in the meantime: 

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list