Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.

In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.

In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action 

Website | Follow Michelle on IG

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!

I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.

Website | Follow Michelle on IG

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.

But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.

If they stay in sport - they stay with us for life.

But first it's our job to help them stay in sport :)

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf

Website | Follow Michelle on IG

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. 

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible 

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

And more! 

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf

Website | Follow Michelle on IG

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining Dream Launcher? We closed on Thursday August 8th, join the priority waitlist for when we join in the late fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Website | Follow Michelle on IG

In this episode, I answer a question I get all the time, how do I get more Instagram followers?

Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.

The Dream Launcher program is opening in the fall for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Interested in joining? Join our waitlist for when we open in the fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! 

In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. 

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! 

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but are struggling to actually get athletes
• Have no clue where to start
• Don’t know what order to invest in the business basics
• Want help creating effective content (and may even be wondering WHY content??)
• Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.

Interested in learning more about my programs?

The Dream Launcher program is opening again in late July for those newer coaches who:

• Took all the certification classes but is struggling to actually get athletes
• Has no clue where to start
• Doesn’t know what order to invest in the business basics
• Wants help creating effective content (and may even be wondering WHY content??)
• Is short on time and wants to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Website | Follow Michelle on IG

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?

Our goal is consistency over everything else!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Website | Follow Michelle on IG