The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. 

Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now. 

In this episode, I review the 6 areas you can focus on NOW to be prepared to scale that business in the mid to long term from now!

Dream Launcher, our program for beginner coaches, is opening again in early October. Get on the waitlist here: https://coachmichellelake.kit.com/dlwaitlist

And Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures, will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.

If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for.

In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business.

You’ll learn:

• Why trying to do it all yourself is keeping you stuck.
• The mindset shift you need to confidently sell without feeling pushy.
• How skipping foundational work is costing you dream clients.

This is exactly what we teach in the Dream to 6. 

This is your LAST CALL to join the Dream to 6 waitlist! If you’re ready to stop spinning your wheels and build a business that attracts the right clients and grows with ease, get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 6 opens again the week of September 8th 2025. 

Any questions? DM me at @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients.
You’ll learn:

• Why outsourcing marketing too soon never works.
• A quick exercise to craft messaging that connects.
• The process of how we nail your marketing and messaging in the Dream to 6

If you’re ready to stop spinning your wheels and start attracting the right clients, this episode is for you.

Get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. 

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business-changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish.

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

And more!

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. 

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? 

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place…

🏊🏻‍♀️ They come for accountability to do more but they actually need to do less

🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset

🏃🏿‍♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runs

Typically, it’s the LAST thing they would personally do. Or the thing that seems the most counterintuitive.

And the same goes for your business. (You knew I was going to go there, right? 😆). In this episode, we go deep on BLIND SPOTS that athletes have as well as in your business.

I mentioned two links you should know about today:

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

And Dream to 6 is reopening in early September: Join the no-obligation waitlist now!

https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list

Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. 

When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 key ways to get into that flow state again with coaching and how to stay there. 

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake | Join the list