The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 83 - You Don't Know What You Can't See


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When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place…

🏊🏻‍♀️ They come for accountability to do more but they actually need to do less

🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset

🏃🏿‍♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runs

Typically, it’s the LAST thing they would personally do. Or the thing that seems the most counterintuitive.

And the same goes for your business. (You knew I was going to go there, right? 😆). In this episode, we go deep on BLIND SPOTS that athletes have as well as in your business.

I mentioned two links you should know about today:

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

And Dream to 6 is reopening in early September: Join the no-obligation waitlist now!

https://coachmichellelake.lpages.co/dt6waitlist/

Website | Follow Michelle on IG

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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling CoachesBy Michelle Lake

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