This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? 

The Dream to 6 is open for just a few more weeks before we close for the summer.

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG.

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Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events!

Even if you are newer - this is the kind of episode you want to listen to so that you can be ready when it's time for this strategy!

If you listened to this episode and your mind was blown about all the cool things you can do in your business to create repeatable sales systems using the tech and advanced selling techniques, come join us in the Dream to 6 where we teach this to our coaches so that they can create their own amazing Conversion Events. We close to new coaches to the program on June 11th so if interested at all, send me a DM @coachmichellelake on IG.

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So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!!

The Dream to 6 is open for just a few more weeks before we close for the summer. 

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG!

Website | Follow Michelle on IG

Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. 

Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think!

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In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? 

If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.

Website | Follow Michelle on IG

Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.

Here are the seasons of your business as relates to our programs at Coach Michelle Lake:

• Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. 
• Season 2: Gaining experience, building to "full", as covered in the Dream to 6 Program. DM me on IG "Dream to 6" to learn more about that program closing to new members in the middle of June.
• Season 3: Scaling, diversifying, building out profitability and clients through scaling and hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I also mentioned our Coach Getting Starter Guide, download the free guide here: https://coachmichellelake.lpages.co/coachingstarterguide/

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In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!

Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.

A deeply insightful episode, there is so much to learn from Liz and her longevity, experience and the great coaching she gives her athletes! 

Take a listen and let us know what you think!

Website | Follow Michelle on IG

In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!

Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms. 

A must listen episode!

You can learn more about Coach Amy on IG at @amyjavens_tri and @flyt_performance or online at https://www.flytperformance.com/

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In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!

Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.

There is so much to learn from Natasha in this episode. How she started, the secrets to her success, where a promising new coach should focus their energy and even more.

Natasha and her fueling partner Raw Endurance are looking for coaches/club leaders interested in partnering with the up and coming endurance supplement arm of Get Raw Nutrition. If interested, send Natasha an email at [email protected]

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Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.

Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started a youth division, and continues to run successful camps and clinics. She is now a race director and is working towards bringing new athletes to the sport in her local area.

Robin specializes in strategic planning for growth in the Dream Programs. She helps coaches to expand and develop sustaining programming and successful camps & clinics. She also is very passionate about growing a sustainable community.

Listen today about what she recommends you do if you are looking to grow!

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