Episode Description

Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer’s agency is using right now to spend smarter, scale faster, and stay profitable in 2025.

From building streamlined campaigns that make data crystal clear to using a “Golden Triangle” tracking system, Pep reveals exactly how to keep your top-performing ads alive for months without creative burnout.

"I can guarantee you that you’ll look at Facebook ads differently." – Pep Hufen

You Will Learn

• How to simplify your campaign structure for faster insights and better control

• Why “one offer per campaign” maximizes budget and diversifies acquisition

• The Golden Triangle of Tracking and how it helps you find the real ROAS

• Creative diversification strategies that keep your ads fresh for months

• The new, smarter way to test creatives without restarting from scratch

• Why your backend numbers, not Ads Manager, should be your source of truth

Links & Resources

• Smart Marketer – smartmarketer.com

• Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months)

• Triple Whale – triplewhale.com

• Northbeam – northbeam.io

• Hyros – hyros.com

• Wicked Reports – wickedreports.com

Timestamps

00:00 Introduction from Anthony and Omnisend sponsor note 01:48 Pep introduces the new way to run Facebook ads in 2025 02:32 Tip #1: Simplifying campaign structures and giving AI room to work 05:44 Tip #2: The Golden Triangle of Tracking (Ads Manager, 3rd-party tool, backend) 09:31 Tip #3: Creative is king, volume, diversification and quality matter more than ever 11:50 Tip #4: Smarter creative testing to keep campaigns running for months 13:01 Wrap-up and applying these strategies to your own ad account

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