Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead)

Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer’s agency director, Pep Hufen, reveals how Andromeda is reshaping the ad platform from the ground up and what you must do to stay ahead.

“Think of it as Meta completely rebuilding the engine of a car while you are still driving it.” – Pep Hufen

Episode Description

Are your Meta ads underperforming lately? You're not alone.

In this episode, Pep Hufen breaks down Meta’s new Andromeda update; an overhaul of the Facebook Ads engine that’s leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape.

With millions in monthly ad spend under management, Pep shares real case studies, what’s actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025.

You Will Learn:

• What the Andromeda update is (in plain English)

• Why your old campaign structure no longer works

• How creative portfolios, not single ads, are now key

• The new rule for campaign consolidation (and why it works)

• Why broad targeting and data density matter more than ever

• How to prevent Meta from wasting budget on repeat customers

• Four action steps to future-proof your Meta ad strategy

Links & Resources

• Smart Marketer – smartmarketer.com

• Smart Marketer Courses – smartmarketer.com/courses

• Omnisend Email & SMS platform we recommend -  (Use code SMART for 50% off first 3 months)

• Follow Pep on Instagram – @pep_hufen

• Want help implementing? Contact Smart Marketer Agency

Timestamps (Chapters)

00:00 – Introduction: Meet Pep & The Meta Shake-Up 02:12 – What Is Andromeda? Meta’s New Ads Retrieval System 03:58 – Advantage+ Is Now Default: Autopilot Mode Activated 04:46 – Creative Portfolios > Ad Variations 05:41 – Campaign Structure Overhaul: One Campaign Per Offer 06:39 – Why Consolidation Is King & ABOs Are Out 07:27 – Case Study: How Clean East Dropped CPAs by 35% 08:23 – Caution: Andromeda May Kill Your New Customer Acquisition 09:13 – The Fix: Add Exclusions for Site Visitors & Customers 10:03 – Four Things You Must Do Now (Creative, Structure, Backend) 11:00 – Final Thoughts: Volume, Variety, and Velocity Win in 2025 11:59 – Outro: Subscribe, Share, and Serve the World Unselfishly

Your Engagement Matters

Thank you for tuning in! This podcast thrives because of your support. If you got value from today’s episode, please:

• Leave a 5-star review on Apple Podcasts – Click Here

• Share this episode on social and tag us with #WeOutHere

• Got feedback? Email us at [email protected]

Serve the World Unselfishly and Profit!