Episode 247: Revolutionizing Recurring Revenue with Supliful's Game-Changing Consumables Episode Description

"You're literally solving the biggest problem in business right now." – Molly Pittman

What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn't know you needed.

Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience.

💡 You Will Learn:

• How to add a supplement, coffee, or skincare product to your offer in minutes

• Why recurring revenue is critical for scaling in today's market

• The "print on demand" model for consumables (with no upfront cost)

• Why micro-brands are thriving (and how you can join them)

• How AI is making product launches faster, smarter, and easier

• The one mistake that kills repeat sales—and how to fix it fast

• What certifications and compliance actually matter in this space

• Real case study: $1.7M in added revenue in just 3 months!

🔗 Links & Resources

• Supliful – supliful.com

• Launch Magic (AI product recommendations) – launchmagic.ai

• Molly Pittman – mollypittman.com

• Smart Marketer – smartmarketer.com

• Omnisend (SMS & Email) – smartmarketer.com/omnisend – Use code SMART for 50% off

• Instagram – @smartmarketerig, @mollypittmandigital

⏱️ Timestamps

00:00 – Intro from Anthony: Supliful solves a BIG problem 01:17 – Ezra's endorsement: Why we love Omnisend 02:20 – Meet Martins: From posters to profitable consumables 04:33 – How Supliful removes ALL the friction of launching new products 05:33 – The problem with non-recurring products (and how to fix it) 06:33 – Why consumables are the next big thing for all business models 07:47 – The rise of micro-brands and personalized offers 09:03 – Consumer behavior shift: Buying shampoo and cold brew online 10:55 – How easy is it to launch a supplement? (Hint: very) 12:21 – AI-powered product recommendations based on your brand 13:27 – No inventory, no problem: How Supliful's model works 14:21 – Already selling skincare or supplements? Here's why it still makes sense 15:11 – Hot categories for 2026: Coffee, functional products, and more 16:00 – Niche targeting with broad-market products 16:29 – Case Study: From 20 to 20,000 orders per month 18:16 – Why quality and transparency are non-negotiable 20:00 – Why now is the time to add recurring products 21:19 – Final thoughts: This is a win-win-win model 22:28 – Outro: Rate, review, and thank you for listening!

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