Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka. Today, we’re discussing an important topic for fitness and wellness business owners: how to prepare your business for the fall and the end of the year.

In this episode, I’ll be covering several key strategies to ensure you’re set up for success as the year wraps up, including:

• Evaluating and adjusting staffing needs to prepare for seasonal changes
• Reviewing and optimizing pricing structures to support growth and profitability
• Optimizing your class schedules and offerings based on attendance data
• Strategies for re-engaging clients and improving retention
• Key considerations for end-of-year bonuses and recognizing your staff

Some of the major takeaways from our discussion include:

• Assess your staffing needs and consider adding seasonal or part-time support to help with increased demand.
• Review your pricing to ensure it aligns with your business goals for both growth and profitability.
• Analyze class attendance data to optimize your schedule for peak seasons and consider offering seasonal workshops or promotions to keep clients engaged.
• Think about implementing performance-based bonuses tied to revenue targets or attendance metrics, and consider recognizing staff in non-monetary ways, like public appreciation or thoughtful gifts.

I encourage you to start planning for Q3 and the end of the year by September 20th! Make sure you’ve got your Q3 plan locked down and start brainstorming your Black Friday and Cyber Monday promotions now.

Also, if you’re ready to map out your business strategy for 2025, I’d love for you to join me at my CEO Summit in Miami, Florida this November. It’s the perfect opportunity to dive deep into your business goals and make a plan for long-term success. You can learn more about it here. 

Lastly, if you’d like to chat one-on-one, I’m offering coaching calls where I’ll help you review your business numbers, determine if you can afford to implement performance-based bonuses, and give you tips on how to structure them. You can schedule your 1:1 call here.

Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don’t forget to subscribe, leave a review, and share this episode with fellow fitness business owners. Until next time, keep empowering yourselves and your businesses!

Interested in being a guest on a future episode? Email me at [email protected]!