In this engaging discussion, Brenton Ford, the visionary behind Effortless Swimming, delves into his swimming and entrepreneurial journey. From early experiences fostering a love for swimming to lessons learned from childhood and influential figures, Brenton underscores the value of coachability and continual learning. He shares insights on analyzing swimmers and offers constructive feedback for technique enhancement. The conversation delves into the intricacies of swimming strokes, rhythm, and timing, revealing the genesis and successful growth of Effortless Swimming. Reflecting on navigating challenges amid COVID-19 and ensuring financial stability, Brenton also touches on the profound impact of marriage, family, and his guiding values.

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Effortless Swimming Website:

https://effortlessswimming.com/

Free Resources:

https://effortlessswimming.com/free-resources/

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