Jason & Traci sit down for a 20-minute AMRAP covering everything from the early days of selling equipment pre-CrossFit, the advent of the Assault Bike, and what's coming next for the biz. Along with her partner, Roger, the duo helped build some of the industry's most successful products. They might not always be the most fun to ride or run but you can find Assault Fitness equipment around the world. Listen up and learn how they did it!