Usually, the customer knows why they need your product…

HVAC, plumbing — when something happens they’ll call.

But what if they don’t know they need your product?

Then it’s time to educate them.

That’s exactly what Rod Yoder, Director — North American Dealer Sales at Kinetico Water Systems, does.

He’s learned some clever techniques over the years to teach his customers the value of the water softening and filtration systems he sells.

And there are some great ones.

What we talked about:

• Educating your customers about the need for your product

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