Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka, and today I’m thrilled to welcome our special guest, Courtney Moody, a digital marketing and Facebook and Google Ads expert who’s transformed her career by evolving from traditional to digital marketing. In this episode, Courtney breaks down the essentials of a smart, effective marketing strategy for boutique fitness and wellness businesses.

Our conversation covers the importance of understanding the different marketing channels - organic, earned, and paid - and how each plays a critical role in your overall strategy. Courtney dives into setting up powerful Facebook and Google ad campaigns, revealing her top tips for determining goals, targeting the right audience, and optimizing your campaigns. 

Ever wonder how to build a marketing strategy that truly connects with your audience? In this episode, you’ll learn:

• Why starting with brand awareness and traffic-driving campaigns is essential before shifting your focus to conversion ads.
• How a deep understanding of your target audience’s intent and pain points can transform your messaging and offers.
• The critical role of a polished, consistent online presence - from your website to your social media—before launching paid ads.
• Which keyword research tools can spark fresh content and boost your campaign’s performance.
• The value of continuous testing and optimization, along with keeping up-to-date on platform changes and algorithm updates.

If you’re ready to refine your marketing strategy you can reach out to Courtney on Instagram @MoodMktg or check out her website at MoodM-E.com.

And if you’re looking for even more support, consider joining our FitBiz Foundations group, where you can tap into Courtney’s insights through community calls and exclusive resources.

Thank you for listening to this insightful episode of the Female EmPOWERED Podcast. Don’t forget to subscribe, leave an honest review, and share this episode with fellow fitness and wellness entrepreneurs. Until next time - keep empowering yourself and your business!