How far would you go to win? Drs. Drew Brannon and Cory Shaffer explore the nuanced continuum of competition, from glorifying victory to questioning the value of participation trophies. Drawing on Nike's controversial "Winning Isn't For Everyone" Olympic commercial, they discuss whether top-level success demands an edginess and selfishness that borders on villainy. Tune in as they unpack the risks of this mindset, the intricacies of human nature, and how to find balance in the pursuit of excellence.