The Scale Lab

Episode #3: Michiel Muller on Picnic's data-driven disruption of the supermarket industry


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In this episode, Michiel Muller — founder and CEO of Picnic — takes us through his entrepreneurial learnings and shares his vision for the future of Picnic and the online supermarket industry. He elaborates on the importance of risk-taking as a founder as well as sheds light on the challenges that come when you want to democratise food delivery. You will learn more about Michiel’s view on what an efficient talent recruitment system means, the importance of scalability and how to go about choosing your investors with long-term commitments.


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