What makes your organization unique, enduring, and impactful? In this episode, Dr. Drew Brannon and Clemson PhD student and AMPLOS intern Marlee Johnson discuss the game-changing role of a well-defined organizational identity. Learn how clarity around your organization's core values can boost performance, attract top talent, and foster customer loyalty. Discover five essential elements—leadership, culture, team, structure, and incentives—that are necessary to developing a strong identity, and explore ways to bridge the gap between where you are and where you aspire to be.