We have a special guest today. Jeff Cohen from Seller Labs is on the podcast to tell us about the recent change Amazon has made to their review system. For those who don’t know, Amazon is starting to crack down on sellers who use review padding. Seller Labs is a former book seller that moved into the SaaS realm as a developer of e-commerce software. They are the developers of Feedback Genius and Snag Shout.

Jeff tells us his opinion on the Amazon algorithm and how the recent changes have affected Seller Labs’ approach to getting their customers the organic reviews they want. Jeff explains how the changes to the system will fight against fake or paid reviews. He also takes the time to answer some questions we have about the new system.

Here are the points of today’s conversation:

• Jeff’s background in ecommerce
• The beginnings of Feedback Genius
• Why sellers should focus on optimization
• How competition is a hangup
• The growth of Snag Shout
• Recency vs. Relevance
• Unverified reviews vs. Verified reviews
• What’s really important to Amazon
• The want/need continuum
• What are Amazon’s definitions of “excessive” and “manipulative”

Resources Mentioned Today:

Seller Labs

Amazon

Feedback Genius

SnagShout

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!