In this special live episode from TPM's annual kickoff in downtown Greenville, SC, Drs. Milt Lowder and Cory Shaffer dive into five of Nike's Principles that fuel their iconic success. They explore why having principles is essential as a guiding north star and break down powerful ideas like "our business is change," "offense all the time," and "it won't be pretty." Learn how embracing these principles can drive meaningful change and make success "damn near automatic."