It is common sense to realize you have to keep your audience's attention in order to persuade them. If you lose them, you lose your chance for them to understand and accept your proposal. We know from our own personal experience that we tend to let our minds naturally drift when we are listening to other people.

Another helpful tip is the primacy and recency effect. You should strategize the sequence or order of your presentations. Sometimes you should go first in the persuasion process. Sometimes you should go last. Join me for this week's podcast as I explore The Primacy vs Recency vs Von Restorff Effect.