Stefan Laursen, founder of Synergy Wetsuits, recounts his journey from triathlete to entrepreneur, highlighting the challenges he faced and the mindset that propelled him forward. He discusses the evolution of wetsuit design and the delicate balance between sports and business. Drawing parallels between triathlon and life, Stefan stresses the significance of rest, recovery, and perseverance. He reminisces about his early racing days, including his time with the Danish Olympic team and his love for Xterra races. Stefan reflects on the changing landscape of triathlon and the role of brands in its growth, particularly his collaboration with USA Triathlon. He shares the genesis of Synergy, emphasizing the importance of product development and working closely with elite athletes. Stefan also touches on the complexities of overseas manufacturing and his passion project, F2R, aimed at revolutionizing the construction industry. Throughout, he underscores the dual identity of entrepreneur and athlete, underscoring the value of nurturing one's passions.

Stefan’s IG: https://www.instagram.com/laursen_stefan?igsh=MWZtZm43MmI2dzhmNg==

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Check out this week's sponsor:

Synergy website: https://synergywetsuits.com

Synergy IG: https://www.instagram.com/synergywetsuits?igsh=MTA2NzlqYmw5bnBqNQ==