No one can follow through on an act or message without first thinking or seeing in his or her mind that it is possible to accomplish it. You can mentally achieve participation by helping your audience visualize and see in their mind how your product or service will help them.

Another key aspect of creating an image or vision in their mind is to use metaphors and similes. These persuasion power tools instantly create an image in the mind. They also help with objections and hard to understand concepts. Join me for this week's podcast on How Metaphors And Similes Increase Influence.