Crazy times right now where people just can't get along or even have a discussion about society or politics. Most people forget that the human brain needs to be right. It is hard for us to admit we are wrong. Even if we are shown proof that we are wrong.

We are programmed to justify what we are doing or thinking is right and avoid taking responsibility when things go wrong. It is easier for us to find ways to prove ourselves right (even when we are wrong) then to admit why we are wrong.

Why are we so divided by our beliefs? Do you want to discover additional insights and techniques on how to persuade others during a conflict? Do you know what to do when someone does a persuasion sucker punch? If you want to get more persuasion tools - listen to this week's podcast on The Persuasion Sucker Punch – Blinded Sided By Rhetoric.