Great persuaders have mastered their fears. You will be tempted to leave your fears buried, but they will invariably come back to haunt you. It is much better to deal with fears directly, especially considering that whatever we fear most is never as bad as we think.

Want to know more about your prospect being scared to make a decision? Why people delay saying yes? How fear can be instantly overcome and help people become easier to persuade? Join me for this week's podcast on When Your Prospect Feels Scared, Fear Or Wants To Delay That Decision and get more tools for your persuasion toolbox.