There are points in time when producers have pricing power, and there are other times when they don't. This concept is known as demand elasticity. If something has elastic demand, companies can't raise prices much or else demand will go down. On the flip side, if something has inelastic demand, it doesn't matter how much prices increase because people will still pay for it. In this episode of the BE SMART podcast, Jared discusses how demand elasticity impacts consumer spending habits, people's perception of value, and whether you should ditch a company like Netflix when it jacks up its monthly subscription price.